Tag Heuer watch Infact many of these brands are targetting men as their core customers. Says Manishi Sanwal, GM, Jewellery and Watches, LVMH India, “We have a strong presence in the men’s market. Our core target group is men. Tag Heuer’s diversification into lifestyle accessories and cell phones have been done keeping in mind the brand DNA. They com-plement the watch business perfectly and take forward the interaction of the brand with the consumer.” The entry level price of phones is Rs 2,19,000 onwards.
Tag Heuer watch There is little doubt that most of these players are building majorly on their core brand strengths by diversifying into varied segments. Chris-tian Dior will also be coming out with its cell phone range in the coun-try in a few months.
Tag Heuer watch US-based watch maker Fossil recently forayed into eyewear for both men and women as well into leather accessories for men. Vasant Nan-gia, country manager, Fossil India explains why they thought of diver-sification into the accessory segment. “The Indian market is poised for explosive growth in the fashion segment, as young people have more disposable income, and their awareness of global fashion is growing. Moreover, both leather and eyewear are emerging as key fashion in-gredients and we believe there is substantial growth potential in these two categories.”
The distinctive aspect of the new site is its twofold approach: itTag Heuer watch serves as both a source of information and a direct link to TAG Heuer's service center. Visitors to the site's homepage can click on several links, such as "Advice on your timepiece" or "Our Services." The former option leads visitors to a page of expert advice from the brand's master watchmakers on how to properly care for a TAG Heuer. The latter describes the many stages a watch must go through while it is at the service center for it to fully comply with the brand's service requirements. TAG Heuer has developed and adheres to the highest level of standards for the maintenance and repairs of its watches in order to preserve their value and integrity. For example, maintenance for a TAG Heuer comprises 18 operations, including case and bracelet cleaning and gasket replacement. Additional links take guests to a watch glossary and a section of interesting trivia about TAG Heuer.
To bring an exceptional level of transparency and Tag Heuer watch efficiency to the customer service process, TAG Heuer has created sections of the site wholly devoted to communicating to retail partners and customers the status of watch repairs. These password-protected areas enable both end-users to constantly see the progress of a work order from the moment it arrives at TAG Heuer's Springfield, N.J.-based service center to the time when the repaired piece is shipped back. Visitors can access this information at their convenience, 24 hours a day, seven days a week.
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